Converting online leads into clients takes time. Real estate agents must develop a strong relationship before leads are willing to place the agent in charge of the biggest transaction of their life. Unlike referrals or personal contacts, online leads know nothing about you other than your online brand persona. And the truth is, many agents fail to convert online leads. All agents on sites such as Redfin, Trulia, Zillow, and the like are competing with dozens of other agents in their area. However, agents with strong lead nurturing pipelines have higher conversion rates. Take the quiz below to find out how your lead follow-up compares with other agents in your area.