Email marketing is a great way to generate new leads, stay in touch with past clients, and convert existing leads. You may use email as a means to share upcoming events, your CMA reports or your brokerage’s newsletter. However, one difficulty many agents run into is the dreaded spam folder. Luckily, as the real estate industry’s leading email platform, we know quite a bit about spam! Follow our 8 tips below to assure your emails get sent to the inbox.