You’ve probably heard from countless agents of their difficulties generating online leads. These frustrated agents have one thing in common: they don’t know who their leads are. If you know a few things your past clients have in common, you’re off to a great start. Creating a buyer persona(s) will help you target online leads and show that you not only know exactly what they want, but that you’re the agent for them.


Source: http://blog.zurple.com/why-agents-with-buyer-personas-convert-more-online-leads

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