Data-driven decision management is the business practice of backing actions with verifiable data. Recent technological developments have allowed professionals to mine data with little to no information technology knowledge. Data can help large and small businesses make educated decisions based on credible insights into their business’s performance. Ever wonder how online leads made it from sites like Trulia, Zillow, or Facebook to your website? Or what types of blog articles seller leads are most likely to click on? Data opens removes the veil on your entire company’s performance.