Answer These 5 Questions & We’ll Recommend a Real Estate Coach

Many agents turn to real estate coaches for different reasons. Some need assistance with their marketing, others sales, and others the logistics of buying and selling. The Zurple marketing team conducted research on the most popular real estate coaches to help you determine a program that’s a best fit for your business. Below we’ve compiled a short quiz to help you determine which real estate coach is best for your based on your needs.



018: Solving Big Problems Pays Huge Dividends – Interview with Land Investor Josh Brooks

Over the past couple of years, one of the more helpful voices I’ve noticed in the various land investing forums and Facebook groups is a guy named Josh Brooks.

This guy is a 20-year Army veteran and a by …

The post 018: Solving Big Problems Pays Huge Dividends – Interview with Land Investor Josh Brooks appeared first on REtipster.


Mobile Home Investing: A Beginner’s Guide

The world of manufactured homes and mobile home investing can be a bit confusing for traditional real estate investors.

There are so many unique qualities to watch out for when it comes to working with this specific asset class.

In …

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[Webinar] Tech or Bust II – Generating Real Estate Referrals

Back by popular demand, Zurple will be hosting Episode II of the Tech or Bust series. As part II of this webinar mini-series, Zurple’s Vice-President, Jack Markham, will be sharing how to keep your business personable, even in the digital age of real estate. Learn more about our upcoming webinar below –


10 Common Real Estate Questions Asked by Homebuyers

10 Common Real Estate Questions Asked by Homebuyers - AgentImage

Many homebuyers are clueless when it comes to the home buying process, which can be complicated and daunting for a first-timer. That’s why it’s important to provide informative answers to their most basic, yet crucial questions. One great way to guide homebuyers along the way is by providing answers and solutions to these top questions, right on your real estate website.

Read on to know more about the 10 most common questions that homebuyers ask their real estate agents:

  1. Should I buy or rent a home?

    The first question that homebuyers usually ask is whether they should buy or rent a home. While renting a home is definitely cheaper and less labor-intensive, buying a home comes with more long-term benefits. A great way to inform a homebuyer is to put up a detailed blog post on your website about the advantages and disadvantages of buying or renting. Seeing the differences in a list, table or infographic format can easily help them gauge where they are at and what they are ready for.

  2. What kind of home can I afford?

    Homebuyers usually want to get an estimate of the kind of home that they can afford. With an online home affordability calculator, they can figure out a specific budget and set a price range based on their income and financial stability. Check out an example of this in action on inLArealty’s website, which has a handy mortgage calculator on the homepage:

  3. When should I apply for a mortgage pre-approval?

    Many homebuyers make the mistake of obtaining a mortgage pre-approval only after they find the perfect home. Without one, home buyers will have a harder time finding a willing seller. Simplify the pre-approval process by breaking it down on the Buyers page of your website just like on The Altman Brothers’ website:

  4. How do I look for a home?

    Since buyers often don’t know where to start looking for a home, you need to create ways for your buyer to search effectively. A great example is seen on the Higgins Group website, where buyers can find a home by searching by area, searching by specific property type, browsing through market reports, or simply going straight to a real estate agent. Check out their website here:

  5. What are the local amenities and resources in my area?

    When buyers are looking for homes, they also take into consideration the nearby schools, shopping areas, hospitals and event centers. Having a resource list just like on Brandi Pratt’s website at can already direct the buyer to the establishments and institutions in each community.

  6. Is it possible to buy a home and sell my current one simultaneously?

    While it is possible to do both transactions at the same time, a homebuyer must first assess the pros and cons of proceeding this way. Providing an FAQ on your website can help your buyer weigh the advantages and disadvantages of both situations and make an informed decision.

  7. Can I still back out of a deal?

    Buyers are legally allowed to back out from purchasing a home. The only catch is the buyer losing their earnest money deposit. Get the buyer up to speed on the nitty-gritty aspects of the home buying process by posting a detailed blog post on the topic. They will definitely appreciate your expert opinion on the matter.

  8. Do I really need a real estate agent?

    Working with a real estate agent is a huge advantage in helping a buyer find the home of their dreams. The best way to convince a buyer is to connect with them on a personal level. Jimmy Martinez’s introduction on talks about his main goal of providing the best real estate services to his clients.

  9. Can I trust my real estate agent?

    Buying a home involves cooperation and a leap of faith from the buyer to the agent. While buyers are initially hesitant to work with a new real agent, word-of-mouth marketing can help change their minds. Just check out the heartfelt testimonials on Tracy Fran’s website that would naturally ease any doubts from the onset.

  10. How much do I pay a real estate agent?

    Homebuyers are often confused when it comes to computing an agent’s commission fees. Having a calculator feature on your website can easily give your clients an estimate of how much their agent will be getting and encourage transparency in the transaction. RezList’s calculator pop-up on indicates the agent’s commission and how much a buyer/seller can save.

Improve your real estate website and marketing strategies with Agent Image. We provide high-quality customized websites for all your real estate needs. Schedule your free consultation today by calling 1.800.979.5799 and watch your real estate business grow.

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MASHVISOR Review: 3 Problems Every Real Estate Investor Has – And How to Solve Them

Mashvisor ReviewI’ve been hearing about a company called Mashvisor for a few months now, and I recently had a chance to give the site a test drive and see what all the buzz is about.

In this blog post, I’m going …

The post MASHVISOR Review: 3 Problems Every Real Estate Investor Has – And How to Solve Them appeared first on REtipster.


How to Build an Effective Real Estate Community Page

Succeeding in real estate requires a fine mix of skill, savvy, and knowledge. While the first two are best gained and developed over years of hard work in the business, knowledge is a crucial advantage that any real estate professional can flaunt and harness right from the start.

A keen and comprehensive familiarity with one’s local community goes a long way in making an agent stand out amid a competitive field. But having such extensive knowledge is just one part of the equation. Being able to turn it into a resource that a wider audience can benefit from is just as important – if not more, especially in this age of on-demand information.

This is how local real estate websites – and their community pages in particular – play a crucial role in enhancing an agent’s impact and reputation.

Enhancing an agent’s impact and reputation

How Community Pages Improve Your Real Estate Website

Let’s dig deeper into the advantages that real estate professionals gain from having good community pages on their agent websites.

  • Real estate community pages make your name (or brand) more recognizable in your area.

    You already know that you’re an expert when it comes to the ins and outs of your local area. Perhaps your long-term clients recognize this, too.

    But how about potential clients you’ve yet to meet – those curious internet viewers who might be your next buying or selling customers?

    Community pages are the perfect advertisement for your expert local knowledge. Go into specific detail and, if possible, share insights from your personal experiences in the area. The more unique you make your content, the more you will stand out as an authoritative voice in the areas that you serve. You’ll rise above the competition in your location in no time.

  • Community pages make you a trusted partner for property buyers and sellers alike.

    Well-crafted community pages provide useful information for real estate buyers and sellers alike.

    For buyers, community pages should serve as a dependable insider’s look into the town, city, or neighborhood. Your knowledge of your hometown’s housing market, neighborhood profiles, and top attractions translates into a practical guide that can make their home shopping a more pleasant experience.

    Community pages are useful for people who already own homes in your area, too. When the time comes for them to sell their property, they can turn to your website for information on current home prices and other prevailing market conditions. The highlights and insights you share about the local community will also prove useful when they research on selling points they want to use to attract buyers.

  • Comprehensive community page content makes you easier to find on the internet.

    How well your online presence helps your business depends, first and foremost, on how visible you are to internet users. Infusing relevant, high-quality content with strategic keywords pays dividends in terms of boosting your website’s search engine optimization (SEO) results.

    Simply put, by adding more pages on your website to include high-ranking search terms, you improve your chances of being the top result when people search for real estate information about your area.

  • Maintaining community pages aids your continuous learning and development as both a real estate professional and a local citizen.

    Putting together a content-rich community page – even if only as a content editor, in case you delegate writing tasks to others – gives you an opportunity to revisit your existing bank of knowledge, as well as to update it with new facts and ideas. After all, every community evolves over time, and so should you, the local community expert.

Types of Community Pages

The style and content of your real estate community page may vary, depending on the locale that you serve. Here are three common types of community pages used in real estate agent websites, according to geographic scope:

  • By county

    Larger agent teams or brokerage firms that operate in larger areas cover a lot of ground with community pages that describe real estate opportunities on a county-wide scope. While faster to generate, the downside to this approach is not being able to tackle more details on a more localized scale.

  • By city, town, or municipality

    Agents that serve statewide territories find this type of community page useful. This scope of coverage provides adequately detailed information, especially on little-known suburban municipalities that surround more popular metropolitan centers.

  • By neighborhood or district

    Pages like these are where a local agent’s personal knowledge and experience in a community can really make a difference. At this level, information such as neighborhood profiles and local highlights are more obscure, so use these pages to add some useful new information on the internet, while also boosting your business opportunities.

4 Important Elements That Your Community Pages Must Feature

  • Good copy

    The best community pages are built around substantial content. When done right, your pages should make total strangers feel as if they are walking the streets and seeing the sights with their own eyes.

    This doesn’t mean you should overload these pages with chapter upon chapter of text, however. Good real estate copywriting strikes the balance between being comprehensive and being concise.

    In a nutshell, your real estate community should cover include:

    • A descriptive local profile (demographics, type of market, etc.)
    • An up-to-date market overview with relevant statistics
    • An overview of the architectural styles that buyers can find in the area
    • The different types of properties that buyers can purchase, such as residential, investment, and acreage
    • Proximity to main urban centers and popular locations
    • Information on local schools
    • Places, events, and activities of special interest
  • High quality photos and video

    Today’s internet landscape is made rich by the abundance of high-resolution visual content. Text is not the only element that makes websites useful; in fact, effective imagery is usually what catches attention first and what can cause casual or random visitors to linger and engage with more content.

  • IDX features

    Community pages are a great way to maximize the multitude of IDX tools and features that modern real estate professionals are lucky to have at their disposal.

    IDX solutions that will enrich your real estate community pages include:

    • Featured property listings with real-time updating functions
    • Quick search fields
    • Interactive map search tools
    • Lead generation forms
  • Calls to action and contact forms

    Productive real estate agent-client relationships always begin with just one message.

    When you put together your community page, be sure to prominently display your primary contact numbers and email address. Add a brief note that encourages readers to send their feedback or inquiries soon after they’re done reading your content.

Top DOs and DON’Ts When Building Your Community Pages

Top DOs and DON’Ts When Building Your Community Pages

  • DO stick to the facts. While you want to draw attention to your community, you also don’t want to make bold, inaccurate claims that will make people question your credibility as a local resource.

  • DON’T just copy from Wikipedia and other internet sources. Sure, it makes the job easy, but copying and pasting existing content is always a bad look, even when using content published in the public domain. Original content will always make you more impressive and trustworthy to your website users’ eyes.

  • DO keep content current. Real estate is a dynamic field, so review your community pages regularly to check if you need to tweak a few facts and figures. This is especially true when you include real estate pricing information in your community pages.

  • DON’T forget about social media. Get more eyeballs on your community pages by regularly featuring them on your social media posts. If your followers enjoy reading them, you stand a better chance of having your community pages shared on those convenient and high-traffic platforms.

  • DO make everyone feel welcome in your communities. The goal with effective real estate community pages is to make anyone that reads them interested to move into the locations they describe. There are instances when this is more aspirational than practical (i.e. luxury markets), but you can use good copy to make even these high-end communities feel welcoming rather than restrictive.

Do you want to learn more about how to make your real estate agent website a more powerful marketing tool? Agent Image is the partner you can trust on this journey. We offer more than eye-catching and award-winning website designs; we also help you put together a compelling strategy that can take your business to the next level.

Contact our expert designers and marketing strategists for your free consultation today. Our lines are always open at 800.979.5799.

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